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Colorado Tourism Roadmap

On March 15, 2017, the Colorado Tourism Board approved the Colorado Tourism Roadmap, a comprehensive strategic plan to build the Colorado tourism industry’s competitive advantage through closer collaboration, creation of new traveler experiences across the state and a fresh focus on sustainable tourism.
Ten months in the making and led by the Colorado Tourism Office (CTO), the 24-page Roadmap incorporates the voices of more than 1,000 tourism industry professionals, elected leaders and Coloradans who took part last year in 20-plus listening sessions throughout the state. The plan also was shaped by a deep dive into the CTO’s existing research as well as a new study by the National Laboratory for Tourism and e-Commerce (NLTeC) in Gainesville, Fla.

See the final Tourism Roadmap Report >>



More Information

Learn about the Colorado Tourism Roadmap Process & Timeline >>

Find out about the Regional Listening Sessions >>

See the slides from the first few regional input sessions >>

See the slides from the Governor's Conference presentation, Critical Issues Facing Colorado's Tourism Industry >>