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How We Promote Colorado

The Colorado Tourism Office executes a robust paid and earned media strategy on a national scale to increase awareness of the tourism and recreational opportunities in Colorado. That strategy and multimillion-dollar marketing campaign drives an incredibly qualified, active, travel-planning audience directly to the Official State Vacation Guide, COLORADO.com, social media and all related channels.

This Come to Life mantra inspires our work:

TV Spots

See our most recent video spots.

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Love Letter to Colorado

We partnered with The Matador Network to create a Love Letter to our state.

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