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International Co-Ops

European Tour Operator Co-ops

CTO works with our in-market representatives to bring opportunities to our destination partners to enable them to advertise internationally. These co-ops are consumer-facing promotions arranged by tour operators in Germany, France, and the UK. Promotion planning generally starts in the fall of every year, for in-market advertising between January and March. For more information about individual promotions, please contact Jennifer Bartlett-Alpert at Jennifer@coloradomktg.com.

China Weibo Takeover

Weibo is a Chinese microblogging website. It is one of the most popular social media sites in China, in use by well over 30% of Internet users, with a market penetration similar to the United States' Twitter. The CTO hosts a Weibo page to increase brand awareness. Similar to domestic Facebook-takeovers, our destination partners are also able to take over the Weibo site for a month, allowing full access to tens of thousands of Colorado followers in China.

International Brochure Distribution

The CTO arranges distribution of destination marketing brochures to be delivered to our in-market representatives in Canada, China, France, Germany, Japan, and the U.K. The teams bring the brochures to sales calls, media and trade events, and trade shows. For participation in this program, please make sure your email is on the international distribution list by sending an email to oedit.cto_international@state.co.us

Hosting FAMs

One of the best and most inexpensive ways of being involved with international tourism is hosting international media and trade fams. Please contact oedit.cto_international@state.co.us for regular contact on this list.