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Leadership Journey

2017/2018 Program

Program Purpose & Overview:

The Colorado Tourism Leadership Journey was created by the Colorado Tourism Office to activate the full potential of the Colorado tourism industry through its people. This one-year leadership experience was created for leaders and aspiring leaders with a demonstrated commitment to a career in the tourism industry and a passion for sharing the Colorado experience. The program is designed to serve organizations of all sizes from across the state.

This tuition-based program is ideal for participants seeking to advance their ability to serve as effective leaders in a tourism setting. For employers, it is a cost-effective means for developing, rewarding and retaining top talent. Under the purview of the Colorado Tourism Office and an appointed Leadership Committee, the program aims to strengthen Colorado’s competitive advantage through development of a stronger, more unified, engaged high-performance tourism industry that will be even better equipped to be the leading economic driver in the state.
A total of 20 participants will be selected annually.

Through participation in the Colorado Leadership Journey, participants will develop:

  • Leadership skills, including creative team problem-solving, listening and communication skills, emotional intelligence and the development of deeper self-awareness. 
  • Lifelong relationships and networking pathways through connection with participants, mentors and presenters.
  • Connections with state and national resources and networks through experiential learning in a variety of Colorado contexts. 
  • A sense of shared identity as a contributor to an industry that promotes Colorado’s economy and well-being.

This one-year program will begin and conclude at the annual Colorado Governor’s Tourism Conference and encompasses:

  • Attendance at two successive Governor’s Tourism Conferences.
  • Three experiential learning opportunities spanning three days (half day, full day, half day) at locations around the state.
  • Periodic one-hour check-in meetings with small groups.
  • Required reading.
  • Regular encounters with assigned mentors. 
  • Completion of a project approved by employer or supervisor.

Participation in the Leadership Journey represents a significant commitment on the part of those chosen for the program. Annual tuition of $2,500 includes registration for attendance at two Colorado Governor’s Tourism Conferences and attendance at all experiential opportunities, but not lodging. Some meal expenses at experiential learning sessions may not be covered. To complete the program, participants are expected to complete all required obligations and attend all sessions, with a maximum of one excused absence.

Experiential Learning Sessions:  (This information will be updated as dates and locations are solidified.)
Experience I:  Kick off: October 24, 2017, Grand Junction, CO, with subsequent attendance at Governor’s Tourism Conference, Oct. 25–27, 2017 
Experience II: January/February 2018 
Experience III: April/May 2018 Experience IV: July/August 2018 
Experience V: Program Completion at Governor’s Tourism Conference, November 2018, Location TBA

Application Deadline: 
Completed applications for the 2017-2018 Program must be received by midnight July 31, 2017. Applicants will be notified of their selection by September 1, 2017.

Selection Process: 
Participants will be selected through an objective process and must have the support of their employer to participate in the program. The selection process will be reflective of industry and geographic diversity. Interviews with the Selection Committee will be conducted virtually the week of August 7, 2017.

Tuition for the 2017–2018 program is $2,500. Tuition fees are established to cover cost of program facilitation, the text and participation in experiential learning opportunities, including attendance at two successive Governor’s Conferences on Tourism. Travel and lodging costs will be covered by the participant and employer. These costs are estimated to be approximately $200/night for lodging plus mileage/travel costs to and from the sessions. Limited scholarship funds are available.

Keystone Policy Center:
The CTO has teamed up with the Keystone Policy Center to head up the program. Headquartered in the ski town with the same name, Keystone is a public policy group with offices in both Denver and Washington, D.C. They have designed a top-notch curriculum that encompasses both education and experiential components.

Download Application >>
For questions and application submissions, email leadership@colorado.com.